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A successful career as a professional salesperson requires that you continually build and reinforce your business. In this video, Tom Hopkins outlines and identifies the process of building a strong base of clients and prospects.
Video Summary:
* Keeping in touch with thank-you cards
* Formula for getting referrals
* Where do customers go?
* Law of reciprocity
* Understanding Where Your Customers are Going
o How many die or go out of business?
o How many will move to another area and find a local vendor?
o How many will go to the competition?
o How many will find a better product?
o How many will leave because of your attitude and lack of attention?
* Templates for Thank You Cards
o Thank you cards for telephone contact
o Thank you cards for in-person contact
o Thank you cards for after a demonstration or presentation
o Thank you cards for after a purchase
o Thank you cards for a referral
o Thank you cards for after a final refusal
o Thank you cards for after they buy from someone else
o Thank you cards for after they buy from someone else, but offer to give you referrals
o Thank you cards for anyone who gives you service
o Thank you cards for an anniversary thank you
To help you retain and use the valuable strategies presented in this training session, we include a 4-page session guide.
Includes: Workbooks and Video DVD
Video Summary:
* Keeping in touch with thank-you cards
* Formula for getting referrals
* Where do customers go?
* Law of reciprocity
* Understanding Where Your Customers are Going
o How many die or go out of business?
o How many will move to another area and find a local vendor?
o How many will go to the competition?
o How many will find a better product?
o How many will leave because of your attitude and lack of attention?
* Templates for Thank You Cards
o Thank you cards for telephone contact
o Thank you cards for in-person contact
o Thank you cards for after a demonstration or presentation
o Thank you cards for after a purchase
o Thank you cards for a referral
o Thank you cards for after a final refusal
o Thank you cards for after they buy from someone else
o Thank you cards for after they buy from someone else, but offer to give you referrals
o Thank you cards for anyone who gives you service
o Thank you cards for an anniversary thank you
To help you retain and use the valuable strategies presented in this training session, we include a 4-page session guide.
Includes: Workbooks and Video DVD