Handling the Price Objection
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Current field experience would indicate that, more than ever before, there is price pressure in the marketplace. Buyers are faced with selecting from more choices, and this creates customer confusion as to the quality of products and services.
Successful sales professionals today have learned the formula to effectively address price objections, such as "your prices are higher than other places that we've shopped", "your prices are higher than we paid here the last time",and "what kind of deal will you give me? I can get this same product or service elsewhere for less money."
In this session, Thom Winninger shows you how successful salespeople handle price objections from their customers and create sales by creating value.
Video Summary:
- Why customers object to price
- The price pressure formula
- How buyers weigh cost
- Responding to price objections
- Adding value to your product/service
To help you retain and use the valuable strategies presented in this training session, we include a 6 page session guide.
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