How to Develop a Buying Model
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Learn to build a profile of the way your best customer buys, and then invest the time and energy to educate your other buyers on how they should buy.
The premium buyer is not getting enough attention, while the price-sensitive buyer is the center of attention. The way we promote and sell our product is, in a subtle way, educating our buyer. The challenge for us all is to build a positive buying model. Learn to build a profile of the way your best customer buys, and then invest the time and energy to educate your other buyers on how they should buy.
Video Summary:
- Benefits of a buying model
- Selecting buyers to model
- Characteristics of great buyers
- Serving the correct buyers
- Avoiding price-sensitive buyers
To help you retain and use the valuable strategies presented in this training session, we include a 6 page session guide.
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ReMax
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NorthWesternMutual
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Scott Craddock
FUTURITY FIRST Insurance Group
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