Building rapport with customers is like squirting oil into gears. Imagine some gears grinding together. When you squirt lubricating oil into the gears, you reduce the friction and make everything work smoother.
So it is when two people interact with each other. Rapport, like lubricating oil, reduces the friction and makes the interaction work smoother. For a sales person, creating rapport with any human being is an essential step that enables the customer to feel comfortable, and leads to a much more effective sales interaction. The best sales people create rapport with everyone. Fortunately, creating that sense of understanding and mutual trust is a skill which has been studied through the ages. Here are a few proven ways to build rapport with anyone.
Speaker: Dave Kahle