Description
Mission statements are common, but true purpose in an organization is hard to come by. Rather than identifying a mission, businesses can soar to new levels of market leadership if they instead identify their unique purpose in the marketplace. To...Full Description
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Speaker: Thom WinningerDescription
Mission statements are common, but true purpose in an organization is hard to come by. Rather than identifying a mission, businesses can soar to new levels of market leadership if they instead identify their unique purpose in the marketplace. To help organizations do this, Thom has developed Discovering Potential in Your Purpose, a powerful presentation that empowers organizations to discover their unrealized potential, and become industry leaders.
With this presentation, Thom shares with audiences how to identify their organizations’ unique purpose, and to discover how that purpose fits in with the needs of the marketplace. By the end of this presentation, audience members will be on their way to answering the following questions: Who are we? What are we meant to be doing? Who are we meant to do it for? What makes us the unique leader in the marketplace? In addition, your leaders will come away with a defining leadership principle.
Becoming the Specialist for anyone in sales by Thom Winninger Today we want to talk about a unique position we all must take in the buying relationship with a customer, what we call becoming the Specialist. The trends have changed over the years; the focus today is what I call Critical Data Facts (CDFs). To the Product Specialist, “Why is your product good? How do you apply it?”