Social Media Marketing for anyone in sales by Dr. Kerry Johnson Did you know there is only a 4% booking rate from cold calls? Do you want to improve your internet search rankings? Do you want to build your company with more than a flashy logo? Then Social Media Marketing is perfect for you.
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.
The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.
In this post, we’ll walk you through an eight-step plan to create a winning social media marketing plan of your own.
by Dr. Kerry Johnson