Staging for the Luxury Buyer
by Sarah Lewis of Sarah Noel Interiors, Denver CO (sarahnoelinteriors.com)
When selling a luxury property, the same is for properties as it is for people – you must DRESS THE PART!
When handling the expectations of a luxury buyer, consider the following questions:
- How do you maintain interest?
- What is the expected perception of the intended buyer?
- How do you keep your product consistent with their lifestyle?
We’ve included the following tips to take with you into your next listing presentation so you can properly prepare an immersive, upscale experience.
How do you maintain interest?
First, let’s answer this question – How long do most people want to spend in an empty space? We’ll bet its minimal.
New builds benefit from the texture and warmth of layered neutrals and fabrics while historic homes become a stage in which to showcase charming detail and modern livability.
What is the expected perception of the intended buyer?
Through furniture selection and strategic placement of proper pieces, you should expect your staging to thoroughly evoke a tasteful vibe on par with the property itself.
Using interesting shapes, clean lines, and sophisticated style, staging calls attention to elegant finishes, fireplaces, and key design elements in the home.
How can you keep your product consistent with their lifestyle?
Luxurious textures and upscale fabrics will bring life into even the most bland palette. You buyer will likely be acclimated to a certain type of home – well-designed and creatively arranged. Styling underused areas with an unexpected layout will provide a new sense of intrigue. When considering which rooms benefit the most from luxury staging, opt for more rooms rather than the stingy feel of a partially staged property. As with properties of all price points, potential buyers will be eager to see how each space can be used and identify the scale of furniture they’ll need to fill it.
If you happen to be in the Denver area and would like a staging consult, get in touch: 720.227.3345 or Sarah@SarahNoelInteriors.com
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