The Winning Edge for anyone in sales by Brian Tracy I want to share with you now one of the most exciting concepts I’ve ever found. This concept has made people wealthy; it’s taken them from rags to riches not only in sales but in every other profession.
Thousands of hours and millions of dollars have been spent studying the most successful salespeople in our society. They have been interviewed exhaustively, as have their customers, co-workers and managers. Today we know more about what it takes for you to be one of the best in the business than we have ever known before. And the most important thing we have learned in all these studies is that selling is more psychological than anything else.