Prospecting on the Telephone

PPS02  Prospecting on the Telephone for Peak Performers by Tom Hopkins.  Many brokers spend a fortune to get the phone to ring. It’s totally wasted when a salesperson gets a good qualified caller who they don’t end up meeting. Your goal is to meet with anyone who calls the office; we must try our best to do anything possible to have them meet us because without meeting, you’re not going to have anything.

Here’s a little secret that all the most successful salespeople already know: Phone prospecting is more effective today than ever before. Why? Because so many of your competitors are focused on prospecting emails that they’re neglecting the game of telephone.

With your prospects’ phone lines deserted, your chances of getting through to them are at an all-time high. Still, if you don’t have the right strategy in place, you’ll simply face an endless stream of unanswered voicemails and getting-hung-up-on interactions with prospects.

Luckily, there are concrete steps you can follow to ensure your phone selling skills are up to par. The following nine tips are the keys to developing an unstoppable phone prospecting strategy. Start using these approaches now, and you’ll soon crush your sales goals over the phone.

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